About Us.

Defining moments shape lives, but we don’t have to wait for them to happen. We can be authors of them.

Our expertise lies in elevating business outcomes that we know experience is part of.

To change perspective and position of your firm in the eyes of a customer, you need a few things to add up to a coordinated and sustained effort. Doing just one thing probably won’t be enough. Doing several things isn’t going to work either. Competitive firms need to strategically select dimensions of customer value and then do things to substantiate their claim to be uniquely good in the new space they have defined.

From the C-Suite to the front-line staff, we partner with our clients to transform their organisations, provide peerless value to their customers, and build strong customer relationships for long-term success.

With exceptional people of various geographical and disciplinary backgrounds, we combine global expertise and local insight to help turn your ambitious goals into reality.

We are defined by our people.

The impact of our work on our clients’ business are dependent on the diversity, values, and calibre of our people. We believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.  This is why we are committed to recruit and develop people of various disciplines to become future leaders in their chosen field of expertise and industry.

Our current multi-disciplinary team includes marketers, UX researchers, visual designers, software developers, business managers, and infrastructure engineers. Having expertise in business, design and engineering domains helps our clients realise successful innovation efforts in the field of customer value and experience.

We are powered by knowledge.

Our work in the field of customer experience is founded on a rigorous understanding of each client’s institutional context, competitive dynamics, and macroeconomic environment. We study and challenge emerging best practices across industries to understand the nuances in strategies deployed. On top of our consulting practice, we regularly share our insights and exchange ideas with leading thinkers and practitioners in customer experience, marketing, service design and related fields. We believe our investment in knowledge sharing can help advance the practice of management.

Consult

Our consulting services combine deep subject-matter expertise, advanced technologies, and visual design to deliver progress for our clients—and sustain it for the long term.

Learn

Obtain insights and ideas from world-leading CX experts and practitioners with our compendium of articles and online courses.

Connect

Learn and grow within CX Connect—an online peer community for division leaders—tackling some of the most pressing and current topics in customer value and experience.